Viazi Kings is a private company, limited by shares and registered under the Companies Act (Cap. 486) of laws of Kenya. The company’s main business includes buying, selling, and distributing inputs, seeds, and ware potatoes. It is also involved in training farmers, offering advisory services, and providing other necessary support to actors and players along the value chain. The company targets to be the supplier of high-quality and safe potatoes and potato products to the market, and also be a distributor of seeds and other inputs at competitive prices.

The company has partnered with players and actors in the industry to ensure farming and other businesses along the value chain remain profitable. It is also providing other requisite services that improve potato businesses such as training and extension where necessary. The company is working closely with NPCK to promote contract farming and storage to help stabilize market prices and improve the quality of supplied ware potatoes as well as create a consistent market for seed potatoes and other inputs and services.

The company is seeking to create a new niche in the industry by establishing itself as a King of potato in all aspects and is working closely with NPCK to support potato businesses in Kenya, East Africa, and eventually other African countries.