• Professionalism:       Responsible behavior guided by a Code of Conduct.
  • Reliability:                    Honest and faithful in execution of duties.
  • Empowerment:          Capacity building and enabling farmers and other actors.
  • Accountable:               Value for money in delivery of services and products.
  • Competitiveness:      Fair prices, good quality, timeliness.
  • Transparency:            Clarity and openness in transactions and information exchange.